25 1 / 2009
bro economygovernment agency economy2K9 will be about government agencies competing to see who has the most meaningful and relevant brand/service.
WPA, miss u. You had the best government agency brand by far. Very sexy and meaningful. You were about ‘the people’ and ‘art’ and ‘making things’. Homeland Security, tho, never felt u. Your brand perception is about ‘harassing people trying to get somewhere’. I recommend undergoing a renaming/rebranding/re-inventory of services immediately to stay relevant for 2K9.
